Elle Croft was born in South Africa, grew up in Australia and moved to the UK in 2010 after travelling around the world with her husband. She works as a freelance social media specialist and also blogs about travel, food and life in London.
Gina is incredibly thankful when a personal reference from her new boyfriend lands her an assistant position role in a television production company. It’s not Gina’s ultimate dream job and the new boss is something of a controlling horror, but Gina has high hopes. Her suggestions for ways to increase the station’s market share will surely be taken seriously soon and the result will be Gina powering up through the ranks. Her employers need to reach new digital audiences in the fickle age of social media immediacy and Gina is sure much more could be done in this arena. Gina’s end goal of working in front of the camera rather than behind it however seems to be annoyingly always just out of reach.
Fate drops an opportunity into Gina’s lap one night when she discovers the body of a young woman left in an alleyway. Making the snap decision to live stream the discovery on her company social media page has life changing consequences for Gina. As the public’s interest turns from the unfolding murder investigation to focus instead on Gina’s thirsty reporting, Gina is terrified that her decisions have placed her under suspicion for the killing. When Gina is the one to find the next victim, the public has nothing left for her but vitriol and spite. There is a killer out there, and its evident that he is paying close attention to Gina’s every move.